Monday, August 25, 2008

Design for the Other 90%

Here's a really interesting catalog, Design for the Other 90%. If you
can ever get your hands on a copy, it is a good read. I wrote an
article for Step Magazine about it back in the Spring. Check it out

A short excerpt:
In Design for the Other 90% consumers see exceptional design
achievements as they were intended—for everyone. "Ninety five percent
of the world's designers focus all of their efforts on developing
products and services exclusively for the richest 10 percent of the
world's consumers," states Dr. Paul R. Polak of International
Development Enterprises, explaining the disparity that is the raison
d'etre of this exhibition that ran from May 4–Sept. 23, 2007, at the
Smithsonian's Cooper-Hewitt National Design Museum.

Mary Louise Killen

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