

I just stumbled upon this site and its pretty badass and inspirational.
Serial Cut



I just stumbled across this site and really liked the concept. Ideally, it's a Rorschach inkblot test that seems to delineate and define the successes & failures of brand power via perceptions formed from the lazy habits of brand loyalty and an assuaged bias. Also a similarity to the Schrodinger's Cat Experiment(Tagged: 'dead'). as the users awareness of the experiment will invariably alter the results by defining a social context that inhibits an unbiased reaction.
Refreshingly, the site itself is branded by not being branded in a very unassuming 12px georgia #777.