i just like the point that the logo itself doesn't necessarily have to be the defining differentiation of one company from another - that the identity and marketing aim can be focused toward another aspect of what really does separate one company's value from its competitors. it's also a good reminder that sometimes a logo/identity doesn't always need to have a unique solution - sometimes it just needs to stand in line with the rest of them and be singled out for reasons that are more profound and emotionally deeper to the customer than the mocking insult of focusing only on an iconic over simplification of what is suppose to represent those complex attachments. kind of like if you hire an artist to do a portrait of someone dear to you who just past away and he presents you with a cheesy characature for you to have as your final memory of your lost loved one.
PlusMoreCollective is a coffee shop, a classroom, a break in your day, a recess if you will.
I hope that you post whatever it is that inspires you, whether it's a great song, a wonderful book, a photo, or even a great new website. Whatever your looking at, chances are, we want to see it too.
2 comments:
neat point. this reminds me of when rod would say “if the client won’t get it don’t do it.”
i just like the point that the logo itself doesn't necessarily have to be the defining differentiation of one company from another - that the identity and marketing aim can be focused toward another aspect of what really does separate one company's value from its competitors. it's also a good reminder that sometimes a logo/identity doesn't always need to have a unique solution - sometimes it just needs to stand in line with the rest of them and be singled out for reasons that are more profound and emotionally deeper to the customer than the mocking insult of focusing only on an iconic over simplification of what is suppose to represent those complex attachments. kind of like if you hire an artist to do a portrait of someone dear to you who just past away and he presents you with a cheesy characature for you to have as your final memory of your lost loved one.
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