Friday, January 2, 2009

New Pepsi Design


As I'm sure most of you have seen, there seems to be a huge controversy about Pepsi's redesign. I was just wondering what everyone in here thought about it. I read that the white stripe was meant to resemble a smile. Any thoughts?

4 comments:

nbalike said...

Jordan 1
Jordan 2
Jordan 3
Jordan 4
Jordan 5
Jordan 6

jenny said...

The bottles definitely seem like a step back in time. I feel like the logo could have been saved by a well thought out application, but the more applications I see of it, the worse it seems to get....

Kelli said...

yeah i agree. i feel like it missed the retro feel and went to the "outdated" category- & the smile is awkward

Kelli said...

more on this here:

http://www.thedieline.com/blog/2009/01/pepsi-then-and-now.html