As I'm sure most of you have seen, there seems to be a huge controversy about Pepsi's redesign. I was just wondering what everyone in here thought about it. I read that the white stripe was meant to resemble a smile. Any thoughts?
Friday, January 2, 2009
New Pepsi Design
As I'm sure most of you have seen, there seems to be a huge controversy about Pepsi's redesign. I was just wondering what everyone in here thought about it. I read that the white stripe was meant to resemble a smile. Any thoughts?
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The bottles definitely seem like a step back in time. I feel like the logo could have been saved by a well thought out application, but the more applications I see of it, the worse it seems to get....
yeah i agree. i feel like it missed the retro feel and went to the "outdated" category- & the smile is awkward
more on this here:
http://www.thedieline.com/blog/2009/01/pepsi-then-and-now.html
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